Gotcha - making sure
you know who your clients really are
Data capture. We all know about it. But how many of us really use it to its full potential? One of the most common mistakes made by Marketers is the sending out of material with no data capture mechanism, that subsequently gets no information back from the precious customer. By using data capture properly we can all learn something about our new and existing customers that can effect what we will do in the future.
Data capture will find out all about your customer. It can change
how you talk to them. It can change the tone of the copy language
you use. It can tell you what their hobbies are. Hobbies that can
effect their purchasing habits. Importantly it can tell you what
other competitor products they use and why. You could find out about
specific product renewal dates so you can roll out targeted marketing
just before they are in a position to buy again. Not to mention
the simple things often taken for granted as simply not knowing
- or keeping up to date - like a customer’s email address, phone
number or date of birth.
Marketing potential
Every single piece of marketing literature has
the potential to carry a data capture mechanism. Even if your department
doesn’t need any specific
information (and we find that hard to believe), we’ll guarantee
your company does need and want to know even more about your customers.
Everyone
needs to get to know their customers better. Just think about how
you change on a daily, weekly basis. Well, your customers will change
too. You need to keep abreast of those changes before a competitor
does, who then starts talking to them before you get back in touch.
When you do - too late, they’ve bought from your
competitor already.
Easily done
By including data capture mechanisms into your marketing
literature needn’t be
clumsily dumped into a beautifully crafted piece of artwork. It
needn’t be a
huge questionnaire either (unless that’s what you want of course).
Data capture mechanisms can easily, and aesthetically, be added
to any marketing piece. Data capture will bring real value to your
campaign, plus a valuable in-sight to your target audience.
It’s
also worth, periodically, sending out a pure data capture marketing
piece that concentrates on getting as much targeted information
on your customers as possible. It can also be incentivised for a
higher response. You can also use this opportunity, if your business
lends itself, to asking customers for friend recommendations so
you can build your mailing list and potentially extend your client
base.
Data capture incorporated successfully into your design
At TwoTrickPony we
pride ourselves on a great design that combines intelligent thinking
and innovation that appeals directly to your customers. So talk
to us today on 01273
208878 or
drop us an email,
about how we can produce some clever little designs that don't just
look pretty, they work great!
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