Trackable Email
Marketing Generates Real Business Results
We all know that email
marketing provides one of the most cost effective ways to communicate
with your customers and prospects.
It may be that you are
already taking advantage of this marketing medium, however, once you
have clicked that send button, do you know what happens to your email?
Do you know how successful the campaign has been? Do you know who
is interested in what, and did anyone actually open it in
the first place?
Email marketing has come
as a godsend to most proactive marketers - a perfect substitute for
direct mail, and it has got its fantastic advantages. I am not discounting
direct mail, as it has its place, however, for cost effective communication,
you can't go wrong with email marketing.
With direct mail campaigns, once the mailing has
been delivered, it is very difficult to discover any success. Unless
you have the time and resources to follow up a direct mail by telephone,
either the recipient replied... or they didn't. However, how many
of those customers could have thought, "I'll have a quick read
and come back to it another day", and you don't know about it?
With our email marketing
system, our customers
can now not only send attractive, attention grabbing emails, but also
track the campaign success. It's a bit like a Channel 4 Reality TV
Show really... when you send your email, you will know...
- Who actually opened your email or whether they
trashed it straight away
- Which links they clicked on, how many times and
at what time
- Who unsubscribed or sent an out of office reply
Overall, you will gain valuable information that
will help you to target your communications more effectively.
For example, target customers X, Y & Z from
your email list have clicked on your yoga classes information twice,
but never actually enrolled. You know they are interested, so send
them that little reminder or additional incentive to attend the classes
they are interested in.
At whatever stage your email marketing is at the
moment, whether this be non-existent or un-tracked, we can help you
to tap in to further business from your prospect base by positively
improving your email campaign results, from developing your campaigns
from scratch to integrating the use of our email marketing system
into your existing campaigns.
For more information or for an online demo, give
us a tinkle on 01273 208878 or
pop us through an email: info@twotrickpony.co.uk.
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